SMI 2009 AGENDA

9.00 - 9.15

Opening Remarks
Robert Andrews, Event Chair, PaidContent UK

9.15 - 10.00

Benjamin Faes, Head of YouTube, EMEA

10.00 -11.15

Social Media Comes of Age.....and the Challenges Ahead

Matthew Yeomans - Managing Director, Radar DDB UK

to be followed by

Changing Roles in a Changing Media - Advertising, journalism, PR and marketing find their place at the customer table

In four short years many of the walls that once divided the world of media have crumbled. With major companies using social media to tell their own stories, bypassing the mainstream press in the process, PR agencies and advertising agencies launching social media divisions and TV and print exploring new content and business models to stay relevant for a conversational online audience, we'll explore what all parts of the media industry need to do to not only survive, but to prosper in this age of consumer-generated media.

Moderator: Matthew Yeomans

Lucy Jameson - Executive Strategy Director, DDB London
Olivier Creiche - VP EMEA and Latin America, Six Apart
Niall Cook, Worldwide Director of Marketing Technology, Hill & Knowlton
Andy Reinhardt, Technology Correspondent, Business Week

11.15 - 11.45

COFFEE

11.45- 12.30

Enterprise 2.0 - Headshift

Social media discourse is bound to carry the occasional stinger for the multi-national corporation, one that has the potential to weaken a brand's marketing, PR and CSR initiatives. But there are tools to help keep a company on top of the most impactful flow of discourse and help them build a springboard for engaging with tricky conversations and tricky conversationalists. This panel brings together the internal and external social media tools companies should familiarise themselves with in order to converse with their many customers and stakeholders.

Lee Bryant - Headshift
Andy Hobsbawm - Chairman Agency.com
Paolo Valdemarin, Founder, Evectors

12.30 - 13.00

The legal minefield of the social media campaign

Companies that use social media in their digital marketing plans are affected by laws relating to copyright, fair trading, privacy and more. Struan Robertson, an expert in the legal issues surrounding digital marketing and communications, will explain the key legal issues around buzz marketing, preserving a brand's reputation and launching a Facebook application.

Q&A with Struan Robertson, Legal Director at Pinsent Masons and editor OUT-LAW.com.
To be followed by a Q&A.

13.00 - 14.00

LUNCH

14.00 - 14.45

"Brand Engagement and Professional Audiences"

Kevin Eyres - Managing Director, Europe, LinkedIn

14.45 - 15.30

PR Panel - Managing Your Message and Your Reputation in the split-second age of Twitter.

Can a 140-character msg douse a raging public relations fire? Will the advent of the social media press centre improve a company's standing with consumers, activists, shareholders and the press? Ford, Pepsi and General Electric, to name a few, think so. The age of the tired old press release is well and truly dead. Instead, companies are turning their corporate communications office into a functioning news room to keep their many stakeholders informed. This panel will provide a guide to show how companies are successfully incorporating micro-blogging, social networks and  the latest social media tools to manage their message and protect and enhance their brand reputation.

Moderator - Robert Andrews

Neville Hobson, Consultant, Adhocnium
Kris Hoet - Digital Media Communications Manager Microsoft Consumer & Online EMEA
Hubert Grealish, Philips Consumer Lifestyle, Senior Manager Global Public Relations
Chris Reed, Joint Managing Partner, Fishburn Hedges Group Digital

15.30 - 16.00

COFFEE

16.00 - 16.45

Social Media Measurement - Planning Campaigns and Understanding the ROI

Social media forums offer companies a wealth of new metrics on how their brands are perceived, their reach and their potential influence. The trick is: how do you accurately measure this free flow of discourse accurately to get a true reflection of what consumers think about your brand and your latest marketing campaign? This panel will explore how major brands are tapping into and measuring customer conversation to plot a brand's influence in a world where consumers have increasing clout.

Moderator - Mike Parsons, MD, Tribal DDB UK

Bernhard Warner - Head of Editorial, Radar DDB UK
Guillaume du Gardier, New Media Executive, Ferrero
Clara Shih, Director, Social Networking Alliances and Product Strategy, SALESFORCE.COM and Author, THE FACEBOOK ERA
Michelle Goodall, Online PR and Social Media Consultant/trainer – Econsultancy.com

16.45 - 17.30

Conversational Marketing

In these tough economic times, even the most clever marketing messages are proving to be a tough sell. Instead, prospective customers are turning to niche online consumer forums to stay informed about their personal interests, seek out peer-generated product reviews and personal referrals and to make informed purchase decisions. Thanks to this fundamental shift in consumer, successful brand marketers are begining to listen and learn from these social forums before they market to the masses. This panel will show how companies are successfully using social media marketing to reconnect with a market that is leaving the old media world behind.

Moderator - Ian Jindal, Editor-in-Chief, Internet Retailing

Antony Mayfield - Head of Social Media, iCrossing UK
Lisa Rodwell, VP Marketing and Product moo.com
Ruth Speakman - Head of Corporate Communications, Sony Electronics Europe