Agenda

FLEX : london is a new forum looking specifically at Digital Out of Home Media: how it’s being used effectively by planners and creatives; what part technology is playing; opportunities for interaction; social media and mobile integration; and what role it will play during the Olympics, the biggest event in the world. s, the biggest event in the world.

Digital Out-Of-Home Media, Creativity and Technology Forum
May 18th, DOOH Media Lounge, Conference Room 2
10:30 Registrations and Coffee
11:00 Introduction
 

Speakers:
Neil Morris,Founder, Grand Visual Read Biog
Ivan Clark, Independent Media Advisor Read Biog
11:05 Presentations: Research & Insight
 

Speakers:
Justin Gibbons, Founder, Work Research Read Biog
Oliver Ford, Business Development Director,
Kinetic – Mindshare Read Biog
Chris Hall, Head of Research, JCDecaux Read Biog
 
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11:50 Panel: Outdoor Interaction
  Once the domain of static broadcast messaging - the digitisation of outdoor has brought with it new opportunities to interact with consumers on a more engaging level. This panel explores the emerging technology and the full range of opportunities from touch-screen to mobile, to augmented reality.

Moderator: Ivan Clark, Independent Media Advisor Read Biog

Speakers:
Scott Davies, VP of UK & Ireland, Never.no Read Biog
Justin Gibbons, Founder, Work Research Read Biog
Dan Dawson, Digital Director, Grand Visual Read Biog
Suneil Saraf, Media Group Manager, PHD Media Read Biog
 
 
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12:15 Presentations: DOOH & Mobile
  The growth of mobile marketing is an exciting development for outdoor advertisers. From providing new low cost connectivity options and enabling interactive feedback and UGC campaigns, to location based services, the mobile phone is fast becoming Digital OOH’s favourite technical and media accessory.

Speakers:
Ben Scott-Robinson, Creative Director, We Love Mobile Read Biog
Vivian Rosenthal, CEO, GoldRun Read Biog
Neil Garner, CEO, Proxama Read Biog
 
 
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13.00

Lunch
13.40 Panel: DOOH, Online & Social
 

Advertisers are increasingly using DOOH in a way more akin to on-line from streaming live news headlines to integrating social media feeds. This session examines the increasing convergence between Outdoor and Online media and how this is bringing online social networks direct to social networks in the real world.        

Moderator: Ivan Clark, Independent Media Advisor Read Biog

Speakers:
Richard Simkins, Planning Director, Hyperspace  Read Biog    
Indy Saha, Chief Strategy Officer, Being London Read Biog
Aaron Bogucki, Senior Digital Marketing Manager, Polydor Records Read Biog
Paul Banham, Creative Director, JWT Read Biog
   
 
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14.15 Creativity Session: It’s Not a Poster
  Best in class case studies covering linear, camera, social, mobile, gesture, touch, realtime and data driven campaigns.

Speakers:

Rob Bartlett, Board Director, Iris Read Biog
Sony Ericsson: Launching the Xperia PLAY

Selina Sykes, Lynx Brand Manager, Unilever & Jeremy Way, Mindshare Invention Read Biog
Lynx: Angel Ambush

John Shaw, Planning & Strategy Partner, Rapier Read Biog
Yell: Real-Time, Destination Specific DOOH

Jo Kotas & Alex Stevens, The Meme Partnership & Lisa Rokny, CBS Outdoor Read Biog
Smile For London
 
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15:15 Panel: DOOH & the Olympic Opportunity
 

What sponsor and non sponsor brands need to be thinking about in order to get the best out of DOOH campaigns during the biggest event in the world. 

Speakers:
Moderator: Mike Baker, CEO, Outdoor Media Centre Read Biog
Fiona FitzGibbons, Head of London 2012 Strategy, CBS Outdoor Read Biog
Paul Banham, Creative Director, JWT Read Biog
Simon Labbett, Creative Director & Co Founder, Saint Read Biog
Russell Place, Chief Strategy Officer, Universal McCann Read Biog
 
 
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15:45 Key Note:  The Future of Digital Out of Home
 

Speakers:
Matthew Dearden, Chief Executive Officer, Clear Channel UK
Read Biog
 
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16.00 Round Up & Close
 

Neil Morris, Founder, Grand Visual Read Biog

Who Should Attend?
FLEX : london will be of interest to any forward looking brands, creatives, planners, media owners and creative technologists.

Don’t get left behind – book your place now to find out what’s next for this fast growing
medium and network with some of the best creative minds in this space.