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There is no doubt that mobile phone usage will have even greater impact on how business reach customers when out of the home. As an out of home channel, screen media has a golden opportunity to develop approaches, products and services that embrace this trend, to integrate narrowcast and interactive media with mobile phone users to provide significant value to users and commercial partners.
With both digital out of home and mobile marketing developing at speed, the challenge is to identify from experiential, usability and technical perspectives what new products and services currently exist, what are arriving soon, what are relevant to the digital signage and digital out of home marketplace, what offers measurable user value and how we embrace and manage this shift.
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| We would expect this channel to answer some or all of these questions: |
- Who does what with their mobile phone: What are the key mobile trends (penetration, growth, usage and forecasts) across the Eurozone?
- What will be the relationship between mobile marketing and screen media: a marriage or a co-existence?
- Examples & case studies of mobiles as an interactive handset, gaming controller and information portal as examples of today’s best practice
- How do we best engage mobile users, what is best practice and what could we expect to achieve from an integrated screen & mobile campaign (using examples)
- Mobile as tracking and content triggering device, examples of use and a walkthrough of user and commercial benefits
- Mobile phones as payment devices: is it a model with ambition or has it run out of steam?
- What is best practice process management for a typical mobile & screen campaign (including inputs, workflow & outputs)
- What will a converged mobile & screen business model look like? (including operational costs, revenue streams)
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Where & When |
Free to attend show
floor theatre
May 6th
Earls Court, London
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Subjects Covered : |
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Who does what with their mobile phone: What are the key mobile trends (penetration, growth, usage and forecasts) across the Eurozone?
What will be the relationship between mobile marketing and screen media: a marriage or a co-existence?
Examples & case studies of mobiles as an interactive handset, gaming controller and information portal as examples of today’s best practice
How do we best engage mobile users, what is best practice and what could we expect to achieve from an integrated screen & mobile campaign |
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