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The Digital-Out-Of-Home marketplace for advertisers, agencies and media owner
Digital out of home media is the fastest growing media*beating even the internet in year on year growth rates.
The underlying cause of this growth is a complex shift in consumer habits. Put simply, they are harder to reach through traditional media. They are out of the home working, shopping and playing more than ever before who are savvy consumers and users of digital media. They have an excellent understanding of TV media, phone media and other digital media, often creating it themselves courtesy of blogs, Twitter and Facebook.
Reaching and engaging digitally savvy people out of the home is a core competence of digital out of home and as technologies and techniques develop the market is developing many sophisticated ways in which to engage people as they go about their daily activities across a number of channels in almost every conceivable location.
DOOHExpo provides - for the first time - an opportunity for brands, agencies and media owners to mingle, connect, see, interact and experience a wide range of DOOH networks up close and personal.
Attendees will be able to share thinking & test ideas with owners & operators and discover the sophisticated media planning, campaign management, research and analytics tools now available to help integrate and measure digital out of home media’s contribution into the broader media mix, whether across multiple networks or within a particular customers’ estate.
A must for anyone creating, planning, buying or measuring media intended to reach people in-store and out of the home.
*Source: Carat, December 2008
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We would expect this channel to answer some or all of these questions: |
- What is digital screen media’s current share of the out of home media marketplace in key countries across Europe. What is driving growth, what will 2010 look like and how do we capitalise
- Digital out of home is often called “hyper targeted”; but just how targeted do we need it to be and how do we package digital estates to offer best value within a manageable framework?
- What are the key trends in the digital out of home marketplace and how will these trends add value to network owners, operators and landlords
- What are the key trends in the digital out of home marketplace and how will these trends add value to end users, agencies and brands
- Are buyers not buying more digital screen media? What more does the market need to do to engage the media community to put digital screen media on the permanent planning schedule?
- Just how creative can agencies get with digital out of home media?
- How can digital screen media complement traditional media? What examples of integrated campaigns demonstrate a “multiplier effect”
- What additional viewer value does digital out of home provide over traditional media and how is this measured?
- Is digital out of home more effective at delivering a message than traditional media and if so, how and why?
- Traditional standards of audience & media effectiveness measurement do not apply; so do we pay per view, pay per touch, pay per txt or something else?
- How do you plan and buy digital out of home media: who do you go to, what resources and analytics can you expect and how does this compare with the service provided by competitive media channels?
- What commercial value does mobile and kiosk interactivity offer, how is this reconciled commercially and who owns the data?
- Is there still a place left in the out of home sector for paper media?
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Where & When |
Free to attend show
floor theatre
May 5th
Earls Court, London
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Subjects Covered : |
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What is digital screen media’s current share of the out of home media marketplace in key countries across Europe. What is driving growth, what will 2010 look like and how do we capitalise?
Digital out of home is often called “hyper targeted”; but just how targeted do we need it to be and how do we package digital estates to offer best value within a manageable framework? |
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