About PRI

STEVEN KEITH PLATT

Mr. Platt is the Director of The Platt Retail Institute, an at-retail marketing research, consulting and analytics firm. PRI is widely regarded as the worlds leading expert in research and consulting to retailers, banks, media companies and other stakeholders in the digital communications network industry.

Steven received his Bachelor of Science Degree in Finance and Marketing from the Boston University School of Management.  He also has a Law Degree and a LL.M. in Taxation from Boston University, where he served as Articles Editor for the University's Journal of Tax Law. He has co-authored six major Working Papers about digital communication networks, and serves as editor and publisher of various research reports for the National Retail Federation and the American Marketing Association. He has published articles in journals including the American Bankers Association Journal, Digital Signage Quarterly, Extended Retail Solutions, the Retail Solutions Providers Association Magazine, and the Retail Navigator, among many others. He has been quoted in publications including Business Week, Chain Store Age, the Chicago Tribune, DSN Retailing Today, Inc. Magazine, Stores Magazine, the San Jose Mercury News, Time Magazine, USA Today, and the Wall Street Journal. He has also appeared as a guest analyst on the CBS Evening News and Early Show, ABC World News, and HD News. He has also lectured at conferences around the globe. Steven is a member of the Executive Advisory Board at the University of Florida Center for Retailing Education,   Digital Signage Expo, and a member of the National Economists Club, as well as an Associate Member of the American Collegiate Retailing Association and the National Retail Federation.