Screen Expo 2008

FREE Learning Programme - View latest Agendas!

Theatre A: The Content Centre

It’s not TV, it’s not outdoor, it’s not online – the public screen is a new communications channel with unique potential and unique requirements. So what are the practical challenges of producing (or adapting) content for this new medium?

Agendas & Speakers

What are the implications of screen positioning, dwell time, audience demographic? Is sound a sound idea? And how can you produce the most powerful content without blowing the budget? Discover best practice at the sharp end of screen media in a series of presentations which cover topics including:

- Content creation and adaptation
- The challenges of ‘short-form’ content
- Sound or silence?
- Producing content on a budget
- Programming the loop
- Getting the best out of interactivity
- User-generated content
- Buying and commissioning content
- Regulatory issue

Who will speak:
- Content-production specialists
- Network owners
- Network operators
- Technology suppliers/integrators
- Advertising/marketing agencies

Who should attend:
- Network owners
- Network operators
- Advertising/.marketing agencies
- Brands

Full Agendas will be posted shortly...

Theatre B: The Advertising Centre
No screen is an island – it is part of a larger mix of media through which brands and other organisations communicate with their audience. So where do screens fit into today’s media landscape?

Agendas & Speakers

How do advertising agencies really view them? Precisely what audience research is needed to maximise the value of screens to network operators and advertisers alike? And what are the best models for selling and buying airtime? Find out how screens fit into today´s media mix through a series of sessions covering topics that include:

- Above or below the line?
- Selling the benefits of screens
- Making sense of audience data
- Measuring success
- Audience metrics: steps toward standards
- Screens in the integrated multi-media campaign
- The role of agencies
- Consolidating audiences: can it work?
- Effective buying
- Alternative revenue streams

Who will speak:
- Network owners
- Network operators
- Advertising/marketing agencies
- Market researchers

Who should attend:
- Network owners
- Network operators
- Advertising/marketing agencies
- Brands

Full Agendas will be posted shortly...

Network Owners’ Theatre
Enough of the theory? What do today’s networks actually look like, and what do they offer the advertiser and the venue owner? Visit Screen Expo’s unique Network Owners’ Pavilion to see some of Europe’s major networks in action.

Agendas & Speakers

Live network feeds give insight into current trends in content and advertising, while case studies show how advertisers, brands and venue owners have benefited from screen media – their tips for success and the pitfalls to watch out for, with real-world experience backed up by hard numbers. Find out how to:

- Choose the right network
- Assess advertising and sponsorship opportunities
- Maximise your sales uplift and ROI
- Enhance your venue with screen media
- Outsource without tears
- Exploit the medium effectively
- Connect with consumers
- Maintain your brand values through screen media

Who will speak:
- Network owners
- Network operators

Who should attend:
- Advertising/marketing agencies
- Brands
- Corporate management
- Venue/estate owners

Full Agendas will be posted shortly...

Thought Leadership Pavilion