Exclusive new research First global presentation of detailed research into the successful implementation and measurement of digital signage and media networks in a retail financial services context.

Why you must attend

- Research findings revealed for the first time anywhere in the
  world!
- The most extensive research project ever undertaken
   regarding the impact of a bank branch Digital Communications
   Network (DCN) with broad ramifications for DCN’s deployed in
   a service environment.
- Retail banks are the most active in deploying DCN’s globally.
  Any financial institution considering investing in a DCN or any
  consultant or vendor supporting such deployments must attend.
- Detailed facts and figures will be presented on awareness and
  impact, customer experience, brand perception, branch
  productivity enhancements, and revenue generation.

EVENT SUMMARY
In consideration of the current market opportunity for DCN’s at banks, building societies, post offices and mortgage brokers, and the need for objective research detailing the effectiveness thereof, the Platt Retail Institute (PRI) has executed an extensive evaluation of a bank DCN.  

PRI is the world-leading expert in research and consulting to retailers, media companies, hardware, software, transmission, and other stakeholders in the Digital Communication Network industry.

A unique, first viewing presentation will be delivered by Steven Keith Platt, Director and Research Fellow, Platt Retail Institute (PRI). He will be joined by a distinguished panel of global industry leaders for an extensive round of questioning and follow-up. These include:

Richard Barnes, Editor-in-Chief, Cleverdis
Gerard Bucas, CEO, Scala
Rick Engels, President and CEO, Broadsign
Candace Helgerson, Director, Digital Programs, Harris Corporation


An incisive analysis of new research into the successful implementation and measurement of digital signage and media networks in a retail financial services context such as bank and building society branches

Impact on the Customer Experience:
Detail the customer experience and what it means. Rate impact of DCN on the customer experience, including brand perception, perceived wait-times, and transaction completion times.

Branch Productivity:
Discuss the DCN impact on consumer behavior to increase branch productivity,  including the use of self-serve options, transaction form readiness, stay-off or move-off queue, and transaction completion times.

Revenue Generation:
Compare and present findings related to impact on revenue of promoted products and services.

Presenter

Steven Keith Platt, Director and Research Fellow, Platt Retail Institute Mr. Platt is the Director of The Platt Retail Institute, a retail research, consulting and analytics firm. PRI’s mission is to initiate and secure the funding of studies by its Research Fellows on specific retail business issues. Read More...

Panelists

Richard Barnes, Editor-in-Chief, Cleverdis Richard Barnes has been Editor in Chief at Cleverdis since 1999, during which time he has developed various publications for the group, including notably, the Out of Home Digital Media SMARTreport. Read More...

Gerard Bucas, CEO, Scala Since 2004, Mr. Bucas has been the CEO of Scala, the recognized worldwide market leader in the Digital Signage Software market with an installed base larger than all of its competitors combined. Prior to his appointment as CEO, Mr. Bucas was the Chairman of the Board of Directors of Scala for a number of years. Read More...

Rick Engels, President and CEO, Broadsign Rick Engels comes to BroadSign from Petters Group Worldwide, where he served as CFO and Media/Marketing portfolio manager. Read More...

Candace Helgerson, Director, Digital Programs, Harris Corporation Candace has been involved in the media industry internationally for over twenty five years.  Her experience covers multiple broadcast entities in both the US domestic market and Canada Read More...