Enough
of the theory?
What do today’s
networks actually
look like,
and what do
they offer
the advertiser
and the venue
owner? Visit
Screen Expo’s
unique Network
Owners’ Pavilion
to see some
of Europe’s
major networks
in action.
Agenda & Speakers |
 |
Day
1
|
10.30
-
11.00 |
A
future
for digital
outdoor
Richard
Rowley,
head
of
media
sales,
ATM:ad |
11.00
-
11.30 |
Rethinking out-of-home: the media owner view
Jon Lewen, head of sales, Alive, CBS Outdoor
|
12.00
-
12.30 |
Plugging
in to
the connected
youth
Peter
Miles,
CEO,
SUBtv |
12.30
-
13.30 |
LUNCH |
13.30
-
14.00 |
In-cab media and more
Simon Coxon,
Cabtivate/IMTV |
14.30
-
15.00 |
Heathrow
and beyond
Richard
Malton,
UK marketing
director,
JCDecaux
Airport |
15.00
-
15.30 |
The
relaunched
Tesco
network
Joel
Hopwood, head
of Tesco Screens,
dunnhumby |
Day
2
|
10.30
-
11.00 |
Audience
measurement -
is anyone
watching?
Gerry
McKenna,
managing
director,
MDM.TV |
11.30
-
12.00 |
Taking
the message
outdoors
Ian
Bohn,
sales
and
marketing
director,
Citygateway
Media |
12.00
-
12.30 |
i-vu screens – business tool and media opportunity
Mike Anstey, CEO, Guy Phelps, head of corporate sales, and Graham Jones, head of media sales, i-vu
|
12.30
-
13.30 |
LUNCH |
13.30
-
14.00 |
How
to achieve
a commercial
return
from digital
advertising
networks...some
painful
lessons
from the
past...but
positive
signs
for the
future
Tim
Godwin,
managing
director,
Insight
Media |
14.00
-
14.30 |
Getting
the best
from IPTV-based
closed
networks
Lee Booth, managing director, Smarter Media Technology |
|
