No
screen is
an island – it
is part of
a larger mix
of media through
which brands
and other
organisations
communicate
with their
audience.
So where do
screens fit
into today’s
media landscape?
Agenda & Speakers |
 |
Day
1
|
10.30
-
11.00 |
I
have seen
the future
of advertising
and…
Guy
Kewney,
columnist,
Screen
Media
Magazine |
11.00
-
11.30 |
A
publisher's
perspective
Jason
Frost,
CEO,
Publicis
Blueprint
|
11.30
-
12.00 |
Grab and measure – a step forward in digital signage
Xavier Capellades, CEO, Wututu |
12.00
-
12.30 |
Why content isn’t king if no-one’s looking: attracting people on the move
Ivan Clark, managing director, Kinetic’s Destination Media Group
|
12.30
-
13.30 |
LUNCH |
13.30
-
14.00 |
Proactive
advertising:
beyond
audience
measurement
Lisa
Chan,
European
account
manager,
TruMedia |
14.00
-
14.30 |
Equality of entry for advertisers – can the Google model work in outdoor?
Tim Butler, Butler Digital Outdoor |
14.30
-
15.00 |
A digital signage perspective
David Haar, vice president, Minicom
|
Day
2
|
11.00
-
12.00 |
MARKETING
FORUM
Digital
Signage:
A Broad
or A
Narrow
Cast?
Summary
Panel discussion and debate about the role of digital signage in direct marketing and brand-building programmes. Led by Guy
Cheston, advertising and sales promotion director of Harrods; Mick
Nash, managing director, Sedley
Place; Jon
Lewen, head of sales, Alive, CBS
Outdoor; and Gary
Madgwick, CTO, ScreenRed.
Themes
Can digital signage be used to build a brand – or is it essentially a direct-marketing tool – most effective directed at the consumer at the critical point of decision in a sales outlet? Is it the answer to the increasing fragmentation of the established media channels? A panel of four top marketers debate the issues. Each panellist will briefly represent his views on the platform, and the discussion will be then thrown open to the floor. |
12.30
-
13.30 |
LUNCH |
|
