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Agenda
The screen-media industry covers one of the most diverse range of supplier and user communities in the media sector - and Screens Media India 2008 will provide new, relevant, compelling ideas and opportunities for every stakeholder group.
| 19th March |
| 19.30 |
Welcome
Mark Pigou, Conference Director |
| 19.45 - 21.00 |
Cocktails |
| 20th March |
| 08.00 - 09.00 |
Registration and breakfast |
| 09.00 - 09.15 |
Lamp-lighting and welcome |
| 09.15 - 09.45 |
Keynote address 1
Chandni Jafri, Senior Vice President, Media Services, VJIVE Networks |
| 09.45 - 10.30 |
Keynote address 2
Digital out-of-home 2.0 - how do we get there?
• How the bridge to the media planners/buyers is being built
• The quest for standards
• Compliance and measured data - why?
• The role of content in bringing market credibility
• How technology can help your business grow
• Business models for success
Brian Dusho, Chief Strategy Officer, BroadSign International |
| 10.30 - 11.00 |
Tea break |
| 11.00 - 11.30 |
Keynote address 3
Digital Media Positioning the fifth screen –
The science and the building blocks
Chetan Madaya,
Chief Executive Officer and Group Chief Strategy Officer, Laqshya |
| 11.30 - 12.00 |
Keynote address 4
Learning from the pioneers: how and why India became an IT titan...and how the screen-media sector can follow its development path
Dr L.S. Kanodia, Founder and Chairman, Datamatics
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| 12.00 - 13.30 |
Lunch break |
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Room A
Applied Knowledge Track |
Room B
Thought Leadership Track |
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Note: All delegates can attend any session – you are NOT required to specify in advance your preferred sessions or track. |
| 13.30 - 14.15 |
Focus on content – The right message: Identifying and sourcing the most effective content for your audience demographic
Nayan Bheda, , Presidents, Intellvisions Software |
The advertising perspective: what agencies want from screen media...and how networks can help them achieve strategic and tactical goals
Lynn de Souza, Director, Media Services, Lintas Media Group
Pranesh Misra, Global Director - Marketing Accountability, Lowe & Partners Worldwide
Kamal Oberoi, Chairman and Managing Director, M&C Saatchi |
| 14.15 - 15.00 |
Focus on investment: Investing in impact: how the Indian screen-media sector can work with private capital for maximum growth and return
Rajesh Jog, Managing Partner, Waygate Capital |
The network owners' perspective: Challenges, opportunities, verticals and audiences in the Indian digital out-of-home market
Ritesh Gupta, Senior Correspondent, Television Asia/Asia Image and SCREENS.tv (Chair)
Partho Dasgupta,
Managing Director and Chief Executive Officer, Future Media
Rajan Mehta, Founder, LiveMedia
P.R. Satheesh, Chief Operating Officer, Tag Media |
| 15.00 - 15.30 |
Tea break |
| 15.30 - 16.15 |
Focus on retail – Understanding shoppers as audiences: Identifying the real value
delivered by retail TV networks
Andrew McCall, Managing Director, ROI Team |
The technology perspective:
What will the next generation of digital-signage technology offer to media owners, brands and organisational users, and how can we make the most of what we have available today?
Kevin B. Howard, CEO and Co-founder, ICG
Eli Sasson, Chief Executive Officer, Minicom Advanced Systems
Siddharth Sethi,
Chief Executive Officer, InfoSignz
Prabhu Venkatesh, Business Manager - digital signage, 3M India |
| 16.15 - 17.00 |
Focus on networks: The fast track to the finish line: strategies for developing, rolling out and growing digital-signage deployments��in the Indian market
Gaurang Shah, founder and chief executive officer, Digital Signage Network India |
Looking forward: our keynote speakers reconvene to discuss the key points of the day's conference proceedings and identify the trends that will drive India's screen-media sector into 2009 and beyond
Barnaby Page, Editor, SCREENS.tv and Screen Media Magazine (Chair)
Brian Dusho, Chief Strategy Officer, BroadSign International
Chandni Jafri , senior vice president, media services, VJIVE Networks
Dr. L.S. Kanodia, Founder and Chairman, Datamatics
Chetan Madaya, Chief Executive Officer and Group Chief Strategy Officer, Laqshya Digital Media
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