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Speakers
Emma Huntly, Marketing and Promotions Officer, Fairtrade Foundation
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Emma's background is in automotive marketing, and she began her career working with brands such as Mercedes and Volvo. After joining the Fairtrade Foundation nearly two years ago, Emma has delivered the Foundation's Fairtrade at Work initiative, aiming to increase the use of Fairtrade products in workplaces across the UK. She now heads up the growing Fairtrade Fortnight campaign, a unique event in the retail calendar and the most important in the Fairtrade year. To meet the challenge of bringing together retailers and the public to promote Fairtrade during Fortnight, the Foundation the Foundation combines traditional communication methods with more recent developments in social media, including Facebook, forums and youtube.
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Matt McAlister, Head of the Guardian's Development Network and
former Director of Yahoo Developer Network
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Matt McAlister is the Head of the Guardian Developer Network. His previous experience includes leading the Yahoo! Developer Network and overseeing the online businesses for both IDG's InfoWorld and The Industry Standard.
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Flemming Madsen, Founder and Managing Director, Onalytica
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Flemming Madsen is founder and managing director of Onalytica, a firm which provides a range of services for monitoring and analysing online buzz. All of its services rely on the active monitoring of buzz and influence combined with advanced quantitative analysis. Some services are further supplemented with human analysis whereas others are delivered straight to the client's computer or own portal structure. Their clients include leading companies in music, pharmaceuticals, media, FMCG, publishing, automotive, resource exploration and telecoms. Onalytica service about 40 blue chip companies including Microsoft, Nissan, Roche, Fosters Group, COI, Orange, Defra, Dyson as well as several leading PR/advertising /MarCom agencies.
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Mike Butcher, Editor, TechCrunch UK
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Mike Butcher is the editor of TechCrunch UK and Ireland. He is the former editor of New Media Age magazine, and The Industry Standard Europe. Mike has written for UK national newspapers including the The Financial Times, The Guardian, The Times and magazines including The New Statesman. He has launched or relanched several media web sites and in 2004 he was voted 'One of the 100 Innovators of the UK Internet Decade' by GfK NOP, the fourth-largest custom research business in the world. He has appeared on BBC News, Sky News, Channel 4 and Bloomberg, commenting on technology and new media.
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Matthew Yeomans, Director, Custom Communication
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Matthew Yeomans has spent 17 years working with major media companies as a journalist and editorial consultant. Matthew wrote the The Ag, a pioneering news blog for Time.com and his work has been published in National Geographic, The Atlantic Monthly, the New York Time and Wired. He has held the position of senior online editor at The Industry Standard and senior editor at the Village Voice. He is the author of Oil: Anatomy of an Industry, published by New Press and the upcoming Gastrokid Cookbook.
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Bernhard Warner, Director, Custom Communication
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Bernhard Warner has been a journalist for the past 13 years, writing for newspapers, magazines, wire services and online publications in Europe and North America. Bernhard has done production work for television broadcasters and has made numerous speaking appearances on CNN, BBC, Reuters and Bloomberg TV discussing a variety of topics in the fields of media, marketing and technology. Since 1996, Bernhard has been covering the emergence of the Internet for Adweek Magazine, the Industry Standard and Reuters.
At Adweek and the Industry Standard, he participated in the launch of magazines dedicated to online marketing and media. At the Standard, he was a regular contributor to the Media Grok, a forerunner of diary news blogs.
For Reuters, Bernhard managed a team of a dozen journalists, coordinating coverage of the Internet, media and technology sectors across Europe.
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Antony Mayfield, Head of Media and Content, iCrossing UK
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Antony Mayfield is Vice President, Head of Social Media at iCrossing, a search and social media-led digital agency.
He heads a team which has developed pioneering approaches to marketing and communications online.
Among the innovations that have come out of the team is the Network Sense Mapping tool, which allows analysts on the team to build visual representations of how brands are connected to social networks and other websites online. The team has also developed the Social Spaces Framework, an industry leading approach for large organisations engaging with online networks.
Prior to joining iCrossing UK (then Spannerworks) to establish its Content & Media division in 2006, Antony worked in corporate and brand communications for over a decade, most recently as a director in the Bell Pottinger Group, in its technology specialist brand, Harvard. There he worked with leading technology firms such as Vodafone, Sony Playstation and Fujitsu Services, while also working across Bell Pottinger raising awareness of social media’s impact on marketing communications.
He is a regular public speaker on issues around social media and marketing, and writes on his personal blog Open (Minds, Finds, Conversations) and iCrossing UK’s Search Sense blog.
Antony is a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA).
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Lee Bryant, Director, Headshift
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Lee Bryant has been playing with words and computers since the age of ten. In 1996, he co-founded one of the first successful online agencies to focus on building online knowledge communities, and in 2002, Lee and his team founded a new company, Headshift, to focus on the emerging area of social tools for business. Since then, he has become a leading writer and practitioner in the field of augmented online social interaction, and Headshift is now at the forefront of the enterprise social software sector, working with top ten law firms, professional services bodies, corporates, government and public sector agencies. He is also on the Board of a new charity called Involve that researches new forms of public
participation.
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Richard Dennison, Senior Manager Social Media, BT
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Richard Dennison is responsible for social media management and policies at global communication services provider, BT plc. He has led the deployment of a number of social media projects on the BT Intranet from BTpedia, an
enterprise-wide corporate wiki, to a corporate blogging platform. He speaks regularly at industry conferences and has contributed thought-provoking and controversial articles to a number of publications on the future of communications and social media in the enterprise. He blogs about his experiences at: richarddennison.wordpress.com
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Alex Burmaster, European Internet Analyst, Nielsen Online
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As European Internet Analyst, Alex Burmaster is responsible for identifying key trends from the Nielsen Online Internet research suite and conveying the impact these Internet trends have on society today – both from a commercial and sociological perspective. Alex is responsible for speaking at presentations and conferences for Nielsen Online and to their clients across Europe, and is a regular panellist in various new media forums and Industry conferences.
Alex has five years of experience in Internet research with specialist knowledge in online sectors such as Internet measurement, online communities, search, retail and consumer generated media including word-of-mouth. The latter, a relatively new arena, on which he has already spoken about at events organised by WARC, iCom and Chinwag and to leading online players such as Google and MSN.
He is a frequent contributor to Internet industry publications and also does considerable media work – being regularly quoted in the national press including The Times, Guardian and Financial Times, the trade press including New Media Age, Media Week, PR Week and Revolution as well as having had numerous appearances on radio and TV.
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Kris Hoet, EMEA Marketing Manager, EMEA Consumer Marketing
Microsoft Online Services Group
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Kris Hoet oversees a range of marketing campaigns for products in the Windows Live and MSN Group for Microsoft. Managing the regional Marcoms team, his primary responsibilities include the creation and execution of marketing best practices across the EMEA region and support for local marketing teams on their plans, pilot projects, advertising & promotions.
In addition to this Kris has spearheaded the groups’ work in the blogosphere, developing a regional web influencers outreach strategy along with processes for engagement with bloggers and influencers. A committed blogger himself, Kris manages the team sites liveineurope.spaces.live.com as well as his own blog: crossthebreeze.com.
Prior to his current role, Kris worked as Consumer Marketing Manager for MSN Belgium developing local market strategy and implementing a number of programmes with partners including Warner, EMI, Fox and MTV. Before joining Microsoft Kris worked at Kinepolis Europe, movie theatre group, where his role included the management of all online marketing activity and development of media channel strategy.
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Matt Rhodes, Head of Insight, Freshnetworks
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Matt specialises in insight and in customer engagement. He currently runs FreshNetworks, a new business from FreshMinds, an award-winning research consultancy, that builds online communities for sustainable engagement with customers. These communities mix customer, brand and expert members and help grow word of mouth, as well as providing valuable insight and helping to cocreate innovations.
Matt was previously a Senior Consultant and then COO at FreshMinds and has a background in both market research and business consulting. He has worked extensively with clients to develop innovations and to enhance their customer engagement across traditional and new methods. He has written a number of articles on qualitative research and customer behaviour and is a regular conference speaker on research methods and applications for both business and the public sector.
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Michael Steckler, Managing Director, AOL UK
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Michael Steckler joined AOL UK in July 2007 as Interim Managing Director of AOL UK and Vice President of Interactive Marketing, responsible for overseeing the growth of AOL’s UK advertising business.
In September 2007 he was appointed Managing Director of AOL UK, reporting directly to Dana Dunne, CEO AOL Europe.
Before joining AOL, Steckler worked at MSN for seven years, latterly as Director of planning and development for the EMEA region at the Microsoft Online Services Group. Prior to MSN, Steckler started his career at Haymarket and then spent four years in the outdoor advertising industry as head of agency sales at Clear Channel International.
Steckler has spoken on a number of speaker platforms on the future media landscape as well the impact of new technology on consumer behaviour.
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Robin Grant, Founder & Managing Director, We Are Social
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Robin is a 12 year veteran of digital marketing, consistently producing effective and award winning work for the world's biggest brands (amongst many others, he's the proud owner of D&AD, Clio, One Show and NMA Effectiveness awards). He started blogging in '97 and after a stint as Product Development Director at Habbo, he's created conversational marketing campaigns for Eurostar, Shell, GlaxoSmithKline, 3, Canon, STA Travel and Skype. He is a founding member of the governing council of WOM UK, the UK's Word of Mouth Marketing Association and his blog, Advertising 2.0, can be found on the Brand Republic website.
He recently founded We Are Social to help brands listen to, understand and engage in conversations in social media
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Joanne Jacobs, Director of Xenial Media, creators of Mothercare’s
Gurgle.com
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Joanne Jacobs is an expert in social networking technologies and heads up a major web production house for social networking platforms, including gurgle.com, the site for pregnant women and young families. Hailing from Australia, Joanne has been a consultant in user led technologies, providing advice to large firms on how to generate benefits from emerging technologies, and she has a long history in academia, lecturing extensively in strategic use of information technology and strategic internet marketing. She was co-editor of the book, Uses of Blogs, published in 2006, and she is currently preparing her next book on other social networking applications and changes in business as a result of collaborative communication. Joanne speaks on a variety of topics for professional associations, conferences and professional development seminars in the technology and communications sphere, as well as acting as a business advisor, marketer and technology problem solver for social media.
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Neville Hobson, Communicator and Social Media Consultant
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Neville Hobson, ABC, is a communicator, blogger, podcaster and Second Life explorer, one of the leading European early adopters and influencers in social media communication for business.
He is an accredited communication practitioner with over 25 years’ experience in public and media relations, marketing communication, employee, compensation and benefits communication as well as investor and financial relations. He helps companies use effective communication to achieve their business goals.
Neville blogs at NevilleHobson.com, at the intersection of business, communication and technology. He is co-presenter with Shel Holtz of the twice-weekly “For Immediate Release: The Hobson & Holtz Report,” the communication profession’s first business podcast started in January 2005.
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Guillaume du Gardier, New Media Manager, Ferrero
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Guillaume du Gardier is the New Media Manager at Ferrero France. His role is to help the company integrating the change brought by the digital and social media world in all sectors of it's business, from marketing to corporate or internal communication and sales.
Before du Gardier was employed as the Director of Online Communications Europe at Edelman. There, he was responsible for online marketing and PR and has worked on developing online campaigns for multinational corporations. As the first French PR blogger, he is a regular speaker at various online communication and social media events.
Guillaume du Gardier blogs on PR Thoughts.
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Keith Childs, Manager, Web & New Media, GM Europe
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Before joining General Motors Europe at their European headquarters in Zurich he worked for Dow Europe in marketing communications and for Kodak in advertising. As part of GM's communication team he has coordinated pan-European corporate advertising and led European intranet implementation. He now coordinates GM's media site activity in Europe, corporate web presence and responsible for developing strategy for social media outreach in Europe.
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Drew Benvie, Hotwire PR
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Drew Benvie is a Director and head of Digital Media at Hotwire, the
international technology PR agency. Drew advises organisations on
their digital PR strategy, and works with public and private sector
organisations on how to use online and social media communications
techniques in their PR and marketing campaigns. Drew's client
background includes working for FT.com, Second Life, Piczo, The
Conservatives, Pret A Manger, Tiscali, BT, IBM, Friends Reunited and
Lexmark.
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Pete Clifton, Head of Editorial Development, Multi-Media Journalism,
BBC
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Pete Clifton, 45, is the BBC's Head of Editorial Development, Multi-Media Journalism - one of the longest job titles in the organisation which puts him in charge of on demand developments across News, Sport and Weather. Before this he was Head of BBC News Interactive, the department responsible for the main News site, plus news to mobile phones, text on TV, interactive TV and outdoor spaces.
Before joining the BBC Pete was a news reporter on the Chronicle and Echo evening newspaper in Northampton, and later their cricket correspondent, covering a wide range of Northamptonshire defeats across the country. He went on to be a sports reporter at the Extel national news agency, before becoming the chief sub on the sports desk at the Press Association.
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Robert Andrews, Editor, Paid Content UK
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Robert Andrews has reported on digital media and technology for 13
years. A former BBC News journalist, he has been a regular contributor
to Wired News, Journalism.co.uk, Blogging4Business and E-consultancy.
He has also written for titles including Digital Home, New Media Investor and PC Plus
and has appeared in Time, Los Angeles Business Journal, Media Life
and on BBC Radio. Robert taught university online journalism and
worked to develop social media strategies for marketing and communication
before joining ContentNext as paidContent:UK editor in early 2007, covering
the European digital content space and growing a line of new media events.
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Mireia Fontbernat, Qik.com
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Mireia Fontbernat is responsible for Marketing at Qik in EMEA. Previously, she was Marketing Director at Oblicore and, before that, spent over three years at Microsoft, as Head of Marketing for the Real-Time Collaboration group in EMEA.
Throughout her 15-year career in Marketing, Mireia has also worked for PlaceWare (web conferencing), Regus and in the airline industry in various European countries.
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Ruth Ward , Head of Knowledge Systems & Development,
Allen & Overy
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Ruth Ward is Allen & Overy's Head of Knowledge Systems and Development. Ruth qualified as a banking lawyer in 1992 and worked in private practice before moving into legal knowledge management in 2000. Ruth is a senior member of A&O's global know-how and training function and has responsibility for developing and co-ordinating knowledge systems and resources internationally in line with A&O's knowledge strategy. Ruth also supports a number of clients in their KM activities.
Ruth's team has led A&O's development of social software since 2005. A&O is widely regarded as having led the legal sector's use of social tools to support knowledge sharing and collaboration and this has been recognised with a number of recent awards.
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Niall Cook, author of Enterprise 2.0: How Social Software Will Change the Future of Work
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Struan Robertson, Editor, Pinsent Mason's OUTLAW.COM
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Robin Hamman, Senior Community Producer, BBC
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Mark H. Jones, Global Community Editor,
Reuters
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