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Synopsis
Join us during our workshop led by Greg Kelton, VP Autonomy Optimost on the 13th October from 10.30am to 12pm, where you will hear first-hand from Orange, Belron and Urban Outfitters on how they dramatically increased their conversion rates thanks to Meaning Based Marketing. Autonomy Optimost’s Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Optimost does not require tagging, enabling marketing and IT people to work on higher value activities.
In this session you will learn how to:
- Conduct powerful multivariate experiments that reveal site visitors’ intentions as well as the most effective content and messages
- Automatically discover new segments of customers to pursue, and see how your segments change over time
- Match site visitors and customers with optimised and targeted content, offers and pricing that drive them to take action today
- Increase conversion rates, leads and online sales to unprecedented levels
Speaker details:
Greg
Kelton, Managing
Director EMEA,
Autonomy Optimost
A career long evangelist for technology in business, Greg started off advising Fortune 500 companies as an early member of Cambridge Technology Partners, ATG and Siebel Systems and co-founded Open Environment Corporation, leading it to IPO before 'hopping the pond' to run Coremetrics' web analytic operations in Europe. Recently, as MD Optimost EMEA for Autonomy Optimost, he's been delivering the benefits of online conversion improvements using multivariable website testing to top online companies across Europe including John Lewis, British Airways, Vodafone, ING Direct, Sky, DirectLine, Royal Mail, CarphoneWarehouse, Game, Comet and Hilton. Greg is a member of Interactive Marketing for Retail Groups (IMRG) and a regular contributor to Technology Weekly, Econsultancy and Catalogue & E-Business. Greg holds an MBA from Georgetown University and a Computer Science Degree from Northeastern University.
Additional
speakers/panelists
to be confirmed. |
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