Top
Tips For Delivering
Dramatically Better
Conversions For Mail
Order & Retailing
Ecommerce Websites
Time: 14.00 - 15.30
Synopsis: As a man who has been helping home shopping and retail clients trade online before the big internet boom, MD of WMpS, Mike Anderson hopes to share industry insight into how to deliver significant conversion improvement to fuel business growth.
UK Internet advertising is forecast to exceed any other forms of advertising in the UK in 2009. While Google costs may have increased through increased demand, it still represents one of the most cost effective forms of advertising. However, our online customer experience remains woefully low with online retail conversion at 4-7%, i.e. less than 1 in 15. Our online store is our biggest shop front and yet doesn’t perform like it. My interactive presentation will look at the reasons why based upon results from some of the biggest and respected High Street and Mail Order companies, looking at their pitfalls and some best practice as well.
Speaker details:
Mike
Anderson, Managing
Director,
Web Marketplace
Solutions.
He
co-founded
Web Marketplace Solutions
(WMpS) in February
2002. Over the last
seven years he has
developed key relationships
with Clients that
include Next, Littlewoods,
Findel PLC and Discover
PLC as well as a
range of Tourist Boards
and Exclusive Travel
operators.
He
brings a wealth of
business experience
to the business and
its’ Clients
having held a number
of senior management
positions in a diversity
of business sectors
over the last 20
years.
The
focus on internet
based solutions
developed from his
role as Managing
Director of Infosis
Corporation some
10 years ago. WMpS
has grown considerably
as a ‘Full
Service Digital’ company
based upon its
solid foundations
of technology,
marketing and
service
and now employs
over 40 staff
across Offices
in two continents
