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Workshop A - Coremetrics

Personalisation in Marketing for Dramatic Returns

Time: 10.00 - 11.30

Synopsis

As marketers strive to have a relevant and persuasive conversation with their customers, personalisation is becoming increasingly important. In this session, we will show how a European high-end lifestyle brand is succeeding through personalisation and outline how to:

Create persuasive and customised “Conversation”
Build a comprehensive customer profile
Personalise across mediums – from your own website to email, call centres and display ads

Speaker details:
Ross Stoner,Solution Consultant, Coremetrics

As a Solution Consultant at Coremetrics, Ross is responsible for the pre-sales support and liaison between the sales and technical teams. He joined Coremetrics from Digital River where he gained extensive experience working with ecommerce, bid management, email, affiliate and web analytics software. Ross holds a BSc (Hons) degree in robotics and computer systems from the University of Plymouth.

Additional speakers/panelists to be confirmed.