Stream 2 – Full Steam Ahead

Now that we’ve “done” ecommerce, we need only sit back and watch the sales come in. Hardly! Second movers have implemented our best practices, innovations and technologies and hired the top people in a bid to catch up. What's next for etail leadership? How does one build from a mature position, in a saturated market and unforgiving customer base? What achievements will the second movers be copying from you next year? This stream concentrates on major challenges, opportunities and advances in the commercial practice of ecommerce.

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Agenda

11.20

Chairman's intro – Mike Baxter, Managing Director, Saleslogiq

11.20 – 11.50

Building on Maturity or Driving for Constant Change?

Angus Cormie will examine where Dell is now as a Consumer business, where it is heading and identify key challenges ahead. In growing beyond traditional frontiers, investing in new markets and new channels to build on a solid foundation, the business will utilise Intelligent Execution (knowing your online business and maintenance flexibility are key in manipulating your online performance), use Testing Tools to maximum advantage and use “Simplification” in a complex online world. So, what will Dell look like in the future?

Speaker: Angus Cormie, Head of E-Business, Dell Consumer EMEA

11.50 – 12.20

How the Semantic Web is Creating New Opportunities for Ecommerce

A speaker from Quelle.de takes us on a journey through product strategy, categorisation and merchandising and how the company uses innovation such as semantic web tools (web 3.0) to help customers with their purchasing decision.

Speaker: Quelle.de and Markus Linder, Founder & CEO, Smart Information Systems GmbH

12.20 – 12.50

Making Your Product Data Sing: Best practices for guiding customers to buy online
 
Online sales are becoming a critical source of company growth. Yet the online customer experience – helping customers find the best product – is often given secondary attention. What can you do to help guide customers to the best product? How can you make the online channel a more effective selling vehicle? And do you have your product data and marketing practices aligned to make your website effective?  When customers have access to the right products and information, they are able to make informed decisions, reducing return rates and costs while increasing customer satisfaction and loyalty.
 
Join us to hear how RS Components redesigned their online storefront. During this session you’ll learn about:
 
- The technology needed to support innovation in a growing online business
- Best practices for managing the quality, consistency, and appearance of product data throughout the online experience and beyond
- User experience techniques to leverage your product data and ultimately drive higher online sales

Speaker: Omar Haque, Managing Director, AxciomCSG

Open floor Q&A session

1.00

Lunch

2.00 – 2.30

How to Leverage Store Stock for Online
(and improve your mail order processes at the same time)

When entering a new market buying stock can represent a considerable risk. How can you leverage your existing stock, increase your sell throughs and reduce your overall markdowns? And, at the same time, find a solution for fulfilling mail orders and delivering a consistent brand experience for your customers?

2.30 – 3.00

Internationalisation: How personalising your ecommerce site works across borders

In a saturated market, the only way is out. But in order to go international, there are some basics that all etailers need to be aware of – and get right. Personalisation is one easy, yet often overlooked, aspect. This session will present how different countries in Europe shop very differently online and how retailers can succeed with their ecommerce sites. With some practical examples of do’s and don’ts you will take home specific ideas for your site.

Speaker: Mireia Fontbernat, Marketing Director for EMEA , ATG

Open floor Q&A session

3.10

Break

3.45 – 4.15

Europe: Cross Border Focus

The EU aims to improve cross-border trade by harmonizing direct selling across Europe. Its proposed Consumer Rights Directive will give shoppers more time to return online purchases. But what other implications will this have for retailers?

Speaker: Colum Joyce, Director of Strategy, IMRWorld

China: Breaking the Code

Maggie Choo will give a high level overview of the opportunities and areas of difficulty for European retailers building relationships with Chinese businesses. Known for being a global leader in B2B ecommerce, the Alibaba Group is in the enviable position of being able to facilitate relationships between more than 40 million people across the globe. If you are interested in supply chain issues, doing business with China, the potential of reducing your sourcing cycle by up to 75% by sourcing online or would just like to find out how ecommerce works in the world's largest emerging market, then make sure you don't miss this fascinating presentation.

Speaker: Maggie Choo, Director, International Business Development & Marketing for EMEA, Alibaba.com Europe Limited

4.45 – 5.00

Open floor Q&A session