The
Internet Retailing conference
is over for another year
but the speakers’ insight
and expert knowledge
is still available
for download from
this site – along
with the workshop
proceedings and
links to the exhibitors
who packed the
hall with best practice
solutions and systems
from full service
e-commerce agencies
to home delivery.
The 3 conference streams focussed on:
Stream
1: Rich customer
experience Stream
2:
Fast
Track
to
success:
second
mover
advantage
on
the
web Stream
3:
Cross-channel:
beyond
multichannel
The
speakers
addressed
the
first
mature
year
of
ecommerce – where
every
retailer’s
competitors
are
already
online
or
about
to
launch
with
a
credible
offering – and
considered
strategies
and
approaches
for
success
in
a
demanding
market.
One
which,
despite
the
falling
confidence
in
consumer
spending,
is
still
growing.
While pure-play etailers may rejoice, the outlook is more complex for multi-channel retailers who now need to manage the increased share of online within their channel mix, significant new competition from late entrants (taking “second mover advantage” to leap directly to best practice offerings) and a demanding customer base – accustomed to choice, value and service.
We look forward to seeing you at next year’s event on 13th October 2009, Novotel.
Watch
our free sample
presentation below:
Why
eCommerce is Hard
Michael
Ross, Director
of eCommera
Click here to
view synchronised
video with presentations
slides (IE only).
