MAY 5th - 6th 2010, Earls Court, London
Opening times - May 5th, 9.30am to 6.00pm and May 6th, 9.30am to 4.00pm

Digital out-of-home has moved in from the margins to the mainstream of today's media. Screens are now commonplace wherever the consumer goes – on the roadside, in the train, by the baby food, at the pub.

And with repeatedly demonstrated ROI for advertised and promoted brands, the medium increasingly attracts the attention of advertisers and their agencies. Just a few years ago, it was cause for excited comment in the sector when a big-name brand committed to a digital out-of-home buy – today, it raises barely an eyebrow.

That's why Screen Media Expo, the European and international event for the medium's entire value chain, in 2010 for the first time hosts DOOH Expo – a dedicated show-within-a-show for the digital out-of-home media community. No technologists here; just a place to do business.

DOOH Expo has been created to bring advertising, marketing and communications professionals rapidly up to speed with the state of the art and the key players in digital out-of-home.

With the most detailed DOOH learning programme ever offered alongside a show area highlighting existing out-of-home networks, the sales channel and creative specialists, it's a one-stop opportunity to start exploiting the medium's proven potential.